Professional Biography

In addition to singing professionally, John Houghton is the founder and president of MobileCast Media which performs production, buying, and syndication of new media.  He also serves as an industry consultant for new media strategy and hosts a program called New Media Currents, analyzing the latest trends in new media.  On this program he shares his insight on the rapidly changing media industry. 

A combination of marketing, artistry, and technology, John is a pioneer in electronic commerce and has twice successfully built $100 million dollar ecommerce brands, in one case growing new license revenue from $4 million to $76 million in one year.  He has designed electronic commerce applications currently in use by a number of the Fortune 50 and working with such companies as General Motors, Dell, General Electric, Sony, Citigroup, United Parcel Service, Aetna, Boeing, AT&T, Wells Fargo, Reuters, British Telecom, and BAE Systems.  John has performed groundbreaking work in XML standards for ecommerce used by SAP AG.  XML is the foundation of mobile content distribution and John's proprietary expertise in XML is now used by MobileCast Media to obtain the widest possible syndication and brand exposure unmatched by any other syndication service.